Preference Analytics provides support to multicultural market leaders in their branding efforts with the same level of care as...

Picture this: You're a Samsung Galaxy A54 GG, mistakenly dropped off at the flagship Apple Store in Cupertino, California. En route from...

The article shared below is titled "Will ChatGPT replace your consumer insights team". I doubt it. The point of the article is that the...

Our friends at Sawtooth Software recently held a great webinar on the science and process of segmentation. Many kudos to Keith Chrzan,...

Preference Analytics is sharing this important and useful article from Sawtooth Software about the use of needs-based customer...

Our clients often ask us to help them estimate the size of the business opportunity in the fast-growing U.S. Multicultural Markets -...

The Census just released (on 9/9) the latest business formation statistics for August 2021. Business applications are down across the...

The Census just released (on 9/9) the latest business formation statistics for August 2021. Business applications are down across the...

Topics: COVID, Hiring Challenges, Domestic Supplier Delays, Prices Paid for Goods & Services SMBs in the accommodation/food service,...

Business Formation Statistics, as of July 2021 Overall, there is generally positive news regarding business applications and business...

The US Census' Small Business Pulse Survey says: 38.8% of U.S. small businesses reported domestic supplier delays during the week of...

SMBs' Need for Capital/Financial Assistance, to Increase Marketing/Sales & to Develop Online Sales/Websites Varies by Industry Sector...

We’ve leveraged the Census Bureau’s Small Business Pulse Survey to monitor SMB’s needs regarding marketing, financial assistance, and...

It’s been nearly a year and a half since the pandemic first pushed us into lockdown and changed the trajectory of 2020. Fortunately, we...

Insights & Implications from Barraza's "Pulse of America's Backbone" Study - The Impact of COVID-19 on U.S. Small Businesses New research...

I suggest reading the results from a 3/28/20 IPSOS Poll about how U.S. Consumers view information about COVID-19. The results speak for...

When developing products, building long-term plans, identifying targeting strategies, etc., it's always important to remember what drives...

Let's start by examining the facts in one state, California, that has the largest GDP in the U.S. ($3 Trillion) and if it was a...

The Census Bureau of the Department of Commerce announced on 11/19 that the estimate of U.S. retail e-commerce sales for the third...

The Situation Businesses, public administrators, politicians, health organizations, and others all have one thing in common, they want...