Preference Analytics provides support to multicultural market leaders in their branding efforts with the same level of care as...

Picture this: You're a Samsung Galaxy A54 GG, mistakenly dropped off at the flagship Apple Store in Cupertino, California. En route from...

The article shared below is titled "Will ChatGPT replace your consumer insights team". I doubt it. The point of the article is that the...

Our friends at Sawtooth Software recently held a great webinar on the science and process of segmentation. Many kudos to Keith Chrzan,...

Preference Analytics is sharing this important and useful article from Sawtooth Software about the use of needs-based customer...

Our clients often ask us to help them estimate the size of the business opportunity in the fast-growing U.S. Multicultural Markets -...