It was the unexpected fee. The confusing answer. The promise nobody followed up on. The third call to fix the same problem. Each one made a withdrawal from their trust. Your marketing makes the promise. Your customers’ experience decides whether they believe it. With the election approaching, businesses are watching what Washington might do next. Meanwhile, consumers and business owners are deciding whom they can count on today. Companies can’t remove political uncertainty. T

October 27, 2026 | Preference Analytics What's Changing. Why It Matters. What Comes Next. AI Adoption Is Growing. Trust Will Determine How Far It Goes. The Big Picture Small and midsized businesses (SMBs) are increasingly experimenting with AI. But using AI and trusting it with important business operations are two very different things. A new Goldman Sachs survey found that 86% of participating small businesses use AI, yet only 15% have fully integrated it into their core op

What happens when a country stops collecting the data it needs to understand itself? The Trump administration’s proposal to remove race and ethnicity questions from the 2030 Census raises an issue that goes far beyond a few questions on a government form. It raises a much bigger question: Can we understand inequality, opportunity, representation, health, economic conditions and demographic change if we stop measuring the differences that help reveal them? There is an understa

Technology can help leaders move faster. Human insight helps them move wisely.