We’re here to help you answer the big, strategic questions that create outsized impact.
Preference Analytics is a B2B and B2C insights and strategy firm with a track record for helping high-tech and financial-services industries drive growth. We do it with a data-driven approach and time-tested experience that helps you gain accurate insights faster and beat the competition.
Why We Are Different
Our hybrid methodology blends deep qualitative interviews, robust quantitative analysis, advanced data-science models, and multicultural expertise—so you not only understand “what” is happening, but also “why,” and you can act immediately.
Every insight can be packaged as a slide deck, a set of short video, a series of podcasts, on-demand chatbot, and concise white paper—giving every team the format they need to move from insight to action without delay.
PowerPoint Decks
Standard insight reports delivered in PowerPoint or Google Slides decks.
PodCasts
Listen to our podcasts hosts as they discuss the key issues covered in the white paper.
VIDEOS
Watch a 4-minute video about how Americans define and make decisions about the product or service.
CHATBOtS
Access our Ai-bot, where you can pose your questions about your product or service. Our bot is trained to answer your questions only from the sources provided. No hallucination.
WHITE PAPER
For those who want to get into the nitty gritty, read the white paper in its entirety.
Who We Serve
We partner with forward-thinking marketers, product managers, and strategists at high-tech, financial-services, and other growth-focused companies who rely on fast, actionable Consumer, SMB, and Latino insights to drive trust and expansion.
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Our brand and client experience include:
What Clients Say
"Preference Analytics is an experienced insights and strategy firm who have been trusted advisors to us at PayPal as we conduct qualitative and quantitative research for PayPal small businesses. They can be counted on for their expertise, reliability, and responsiveness. True professionals."
- Marketing Director, PayPal
What We Offer
Our deep expertise and attentive listening enables us to offer quantitative and qualitative research and measurement, data analytics, and go-to-market strategies that help you accomplish your business goals.
