Consumer Insights That Earn Trust — and Drive Growth 
 

Why It Matters 

The best consumer insight programs don’t just describe what’s happening—they uncover what people value, why they choose, and how to align brand promises with real customer experience. That’s how trust is earned, and growth accelerates. We translate preference into decisions that improve conversion, retention, and long-term brand equity.

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Who Is This For

This work is built for teams responsible for high-impact growth decisions—especially when trust, adoption, and conversion matter.

 

Ideal for:
Product Leaders • Marketing Leaders • Growth Teams • CX/UX Teams • Strategy & Insights Leaders

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Decades Across the Decisions That Matter Most 

For over 40 years, our work has focused on the consumer categories where trust is critical and choices carry real consequences:

• Protection & Insurance (risk, security, peace of mind)

• Banking & Investing (confidence, progress, stability)

• Credit & Identity Protection (control, safety, credibility)

• Real Estate (high-stakes decisions shaped by trust and guidance)

• Payments & Commerce (adoption, convenience, friction, value)

• Healthcare (access, outcomes, trust in systems)

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The Decisions We Help You Make

• Product and feature tradeoffs

• Pricing and packaging

• Positioning and messaging

• Journey optimization and conversion

• Segmentation and targeting

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How We Work

​Every growth decision hinges on four controllable levers:

• The spark that fuels demand

• The offer itself

• The buyer’s path

• The value exchange

 

We turn these into launch-ready strategies by combining deep listening with rigorous analytics—after we align on the right brief.

 

What We Deliver

• Qual + ethnography

• MaxDiff/Conjoint

• Segmentation/personas

• Market sizing

• Funnel diagnostics

• Data synthesis

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Ready to understand what consumers value—and earn their trust?

​Contact Us

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