Consumer Insights
Predict. Price. Position. Act. 

Why It Matters 

Top-quartile customer-insight programs drive revenue 2-3x faster than peers.

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What We Deliver

• Comprehensive synthesis of market data 

• Deep in-depth interviews, focus groups and ethnography for unmet-need discovery

• MaxDiff & Conjoint to quantify features and messages / price trade-offs

• Funnel diagnostics

• Market sizing

• Segmentation & Persona playbooks ready for Go-To-Market and UX teams

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How We Work

• We start with a 360 kickoff, co-create a crisp brief, then blend qual and quant (when appropriate) - never off-the-shelf formulas, field the study, analyze, and report insights to actions. 

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​​​Formats for Action

• White paper • deck • podcast • videos • chatbot

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Proof in Practice

• Our segmentation and messaging work helped Allstate grow premium $1B+ within five years.

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Healthcare Example

• This comprehensive analysis of the American healthcare system is based on over 30 diverse sources, including surveys, academic studies, ethical codes, and layperson guides. It explores how Americans define healthcare, their decision-making processes related to health, perceptions of trust, access issues, views on preventive care, mental healthcare, telehealth, and the impacts of culture and communication. The analysis reveals that Americans hold complex and evolving views on healthcare, emphasizing patient-centeredness, information transparency, and equitable access while acknowledging significant challenges in cost, navigation, and trust.