The U.S. Latino / Hispanic Market
Dynamic, Diverse, With Significant Growth Potential
The US Latino GDP of $2.8T ranks 5th globally, surpassing Italy and England, with 63M educated consumers, larger than Texas and New York combined, projected to reach 74M by 2028. Latinos dominate younger generations, have a growing homeownership market, are tech-savvy with 47M using WhatsApp, and contribute $460B annually through entrepreneurship. They value community, prefer culturally tailored marketing, and influence each other’s buying decisions through strong family dynamics and social sharing.
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Our Goal
Empower businesses and decision-makers with the precision of Hispanic market cultural insights, optimizing marketing strategies for maximum impact. Dedicated to helping brands deeply connect with their Latino audiences, enhancing ROI through meticulous measurement, and fostering cultural understanding within marketing. ​​​​​​​​​​​​​​​
Multicultural Market Research
HOW CAN WE BETTER UNDERSTAND MULTICULTURAL MARKETS?
Preference Analytics can help you identify the distinctive needs and values of your multicultural consumers and clearly articulate the benefits of what you offer to them. We do it by developing a set of actionable insights to draw from to reveal and quantify truths about your multicultural consumer.
We've developed an objective measurement program that enables you to adjust strategies and tactics and measure your progress to regularly report success to your internal stakeholders.
We’ve also delivered insights to companies like The Coca-Cola Company, Travelers, Herff Jones, TIAA, the Alzheimer’s Association, and more that allows them to successfully target multicultural markets.
Preference Analytics partners with leading multicultural practitioners, to align your brand values and attributes with the values and attributes of your targeted audiences. We develop integrated strategies for multicultural markets, assist in building business cases, design strategic frameworks, and structure pilot programs.