Precision beats broad reach. Growth comes from knowing exactly who, where, and how.
Your next wave of growth isn’t hiding in national averages—it’s revealed in ZIP+4-level detail.
We help companies move from mass messaging to asymmetric marketing—where micro-market opportunity, demographic shifts, cultural context, and economic power converge to guide sharper, more trusted strategy.
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Our tools let you see exactly:
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Who’s growing — by ZIP+4 and cultural group
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What they buy — via product purchase indices
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Where to focus — with GDP and spend scoring
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How to earn trust — with culturally informed messaging
And when you need to go even deeper, our Hispanic Surname Identification Table lets you tag and segment Latino individuals already inside your CRM or customer list—unlocking personalization, refining attribution, and driving relevance from the inside out.
We don’t just give you data. We deliver a process to maximize the Return on your Marketing Investment (ROMI).
High-Growth Micro-Market Targeting (California Edition)
NOT ALL GEOGRAPHIES ARE CREATED EQUAL
True growth happens in small pockets — and by understanding who's influencing those areas, you can market smarter, spend better, and grow faster.
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This data science–driven micro-market intelligence system identifies and prioritizes high-growth geographic segments across California, the fifth-largest economy in the world and a leading indicator of U.S. multicultural trends.
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At the core of the system is a method that begins with Census block-level data, which is then used to assign demographic, economic, and cultural characteristics to every ZIP+4 within that block. This enables marketers to engage with micro-markets at unmatched geographic and cultural precision.
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The platform supports multicultural targeting across Hispanic/Latino, White (non-Hispanic), Black, Asian, and other population groups using a proprietary Cultural Tipping Point Framework that identifies where culture—not just headcount—is influencing consumer behavior.
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Data Science Highlights:
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Census block–based modeling applied to ZIP+4 granularity
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Cultural segmentation typology: From Emerging Enclaves to Cultural Epicenters
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Modeled group-specific economic indicators (income, GDP, household spend)
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Formation of virtual cultural markets via cross-geographic clustering
This empowers teams to plan outreach, expansion, and product positioning with cultural precision — in one of the most complex and diverse marketplaces in the world.
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State-specific versions are in development and launching soon, making this methodology scalable across the U.S.
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WHAT YOU'LL GAIN:
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Focus where it counts — Target high-growth ZIP+4 areas with precision.
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Reach the right people — Engage cultural groups shaping local behavior.
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Boost campaign results — Increase ROI with hyperlocal relevance.
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Outpace competitors — Spot market shifts before others do.
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Expand with confidence — Use real data to guide smart growth.
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Latino Linkage™ – Surname-Based Hispanic Identification
CULTURAL RELEVANCE STARTS BY KNOWING WHO YOU ARE TALKING TO
Latino Linkage™ reveals Hispanic audiences hidden in your existing data.
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Latino Linkage™ is a statistically informed surname-based enrichment solution used to identify Hispanic individuals within databases that lack self-reported ethnicity data. Unlike region-specific models, this solution is designed for use nationwide and can be applied to customer files, lead lists, or CRM systems in any U.S. state.
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Built on a dataset of over 12,000 surnames from the U.S. Census and tested across multiple industries, this process provides 80–90% accuracy in tagging Hispanic-origin individuals. It's a proven tool for building culturally relevant outreach strategies, customer segmentation models, and growth measurement analytics — wherever your customer base resides.
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Data Science Highlights:
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Deterministic surname classification using validated U.S. Census sources
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Scalable for CRM tagging, lead enrichment, and market growth analysis
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Originally developed for Allstate; adapted for Travelers, PayPal, Herff Jones, The Alzheimer’s Association, and more
Strategic Use Cases:
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Enable culturally relevant communications and customer support
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Attract new Hispanic customers with tailored messaging
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Enhance engagement through in-culture service strategies
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Measure Latino customer base growth vs. non-Latino segments
Latino Linkage™ delivers precision targeting where self-declared data is unavailable — turning incomplete datasets into actionable cultural insight, anywhere in the U.S.