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America's Backbone OS™

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The Operating System for Winning SMB Trust

Built on the SMB Truths that drive Share of Mind and Share of Heart.

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Small and Medium-Sized Businesses (SMBs)—including the mid-market—don’t evaluate vendors like enterprise buyers. SMB decision-makers move fast, operate under pressure, and place a premium on partners they can trust.

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America’s Backbone OS™ helps you understand what SMBs value most and how they decide—so you can build credibility faster, strengthen loyalty, and drive growth.  America’s Backbone is built for professionals who serve SMB owners and decision-makers—marketers, product teams, strategists, sales, and customer success leaders who need to build trust and drive adoption.

 

 

The Foundation: The SMB Truths

America’s Backbone OS™ is grounded in six core SMB Truths that shape trust and long-term relationships:

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Integrity • Ease • Value • Innovation • Security • Growth

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These Truths are the practical lens SMBs use to decide whether a provider is simply a vendor—or a trusted partner.

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How the SMB Truths Were Created

The SMB Truths were developed. by Preference Analytics after its co-founder moderated and analyzed hundreds of in-depth interviews with SMB owners and decision-makers across business sizes, industries, and solution categories. 

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Using a structured, human-centered approach similar to factor analysis (a statistical procedure), the original insights were distilled into six core trust themes - the SMB Truths.​ These Truths were then validated by examining hundreds of hours of transcripts, ensuring the themes were reliable (they consistently appear), repeatable (they held across interviews and contexts), and valid (they accurately captured what SMBs mean and value).

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Importantly, America's Backbone OS doesn't force generic definitions onto SMBs. How each SMB segment defines each Truth comes directly from the raw data itself - the language, stories, and real decision logic of SMB owners. 

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What You Get Today (Paid Access) — Interactive Conversational Chatbot

Get access to a text-based, interactive chatbot that helps you explore SMB decision-making and trust dynamics on demand.

 

Use it to:

  • understand what builds Share of Mind and Share of Heart

  • explore the SMB Truths and how they influence loyalty and advocacy

  • compare different SMB segments and how their priorities shift

  • strengthen positioning, messaging, and partner strategy

 

Access is available now—for a fee.

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Free Podcast (Listen Here)

Prefer to learn by listening? You can listen for free on this page to a podcast episode that explains the SMB Truths and the Share of Mind / Share of Heart trust model.​ No signup required. Just click here to play.

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SMB Segments Covered

America’s Backbone OS™ focuses on SMBs (Small and Medium-Sized Businesses), including the mid-market, because mid-market firms are still SMB decision-makers—just operating with more complexity and formal roles.

The segmentation framework includes:

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  • Simple by Design — solo operators who do everything themselves

  • The Boutiques — small teams with hands-on owners balancing operations and admin complexity

  • Delegators (B2B & B2C) — owners who outsource non-core work to trusted partners

  • Mid-Market B2B — growth-focused firms prioritizing ROI, integration, reliability

  • Mid-Market B2C — larger firms with specialized roles and high complexity

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Coming Soon

  • Podcast series (included with Paid Access) - Includes a podcast series that takes you through each of the six SMB Truths - one episode per Truth - for each segment. Each episode helps you understand what the Truth means to SMB decision-makers, how it shows up in real-world SMB behavior, how different SMB segments define that Truth in their own words, and why it drives Share of Mind and/or Share of Heart trust. â€‹

  • This podcast series is included with paid access to America’s Backbone OS™

 

  • Video Explainers - America’s Backbone OS™ also includes a set of video explainers that cover the same SMB Truths and trust model as the podcast series—designed for professionals who prefer to watch and listen.

 

  • Industry Persona packs with each SMB segment -  built to show how real SMB decision-makers think, operate, and evaluate partners across industries like Construction, Retail, Manufacturing, and Healthcare. These personas will bring the SMB Truths to life by highlighting how trust drivers, priorities, and buying behavior vary by vertical. Each persona will be grounded in SMB voice and real-world context so you can tailor messaging, product decisions, and sales conversations with far greater precision.

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Get Access to America’s Backbone OS™

Unlock the interactive chatbot and start applying SMB Truths to real decisions today.

Paid access is available now. Contact us by sending an email using this link. (al@preferenceanalytics.com)

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