How Small-Business Owners Really Think—and What Corporate America Gets Wrong
Understanding Small Businesses
Understand how small-business owners really think, so your company can develop better products, communicate more effectively, and earn their business and loyalty.
What makes the podcast compelling is that it challenges a common corporate assumption: small-business owners need more tools, more automation, and more opportunities to grow.
The research reveals something more nuanced. These owners are highly resourceful, agile, and committed to delivering personal customer experiences. They embrace technology, but primarily to free up time for what matters most to them.
The 5-minute podcast offers corporate leaders three important insights:
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Understand the mindset: Why small-business owners make decisions differently from what corporate marketers often assume.
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Recognize their intelligence: How they learn, adapt, innovate, and compete against much larger organizations.
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Deliver what they actually value: How to develop products, services, and messaging that support their priorities rather than create additional work.
Six Truths for Earning and Keeping the Trust of Small and Medium-Sized Businesses
Why do some companies earn the trust and loyalty of small-business owners while others struggle to connect?
Drawing on insights from hundreds of conversations with small businesses, Preference Analytics explores six important truths about how business owners think, make decisions, and choose whom to trust.
Discover what corporate marketing, product, and business leaders need to understand to build stronger relationships, deliver greater value, and win more small-business customers.
If your company serves small businesses—or wants to—this is a 14-minute conversation worth hearing.