Cortex+AI
by Preference Analytics
Human Expertise. Machine Precision. Smarter Decisions.​
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Cortex+AI is the intelligence layer from Preference Analytics—where over 30 years of market research experience meets the precision and scalability of artificial intelligence. Our tools help growing companies turn insight into impact, making it easier than ever to understand your audience, sharpen your message, and outsmart the competition.
You don’t need to be a Fortune 500 brand to access the power of advanced insight. We’ve made it affordable, practical, and ready to deploy for businesses of all sizes.
Explore our three most in-demand solutions below:
AI-Powered Analysis of Qualitative Research
FASTER, SMARTER CONSUMER UNDERSTANDING—WITHOUT THE GUESSWORK
Tired of slow, manual analysis of interviews and focus groups? Our AI-enhanced solution reviews your qualitative data with speed and accuracy—without hallucinations. It's a validated process, reviewed by real researchers and marketers, and proven to work.
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WHAT YOU'LL GAIN:
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Validated Accuracy: Our language model has been tested against human-reviewed results.
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High Efficiency: Cut analysis time dramatically.
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Real Insight: Understand what your customers feel, want, and need.
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FORMATS WE DELIVER:
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PowerPoint presentations
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Executive summaries (PDF/Word)
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Insight-rich videos or podcasts
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Custom AI bots
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Let us transform your qualitative research into clear, compelling insights that drive smarter decisions.
AI-Powered + Human Synthesis of Your Brand's Knowledge
FIND THE PATTERNS HIDDEN IN PAST REPORTS
If you’ve run multiple studies over time but lack a clear story—they’re just data. Our synthesis process connects the dots across PowerPoints, Word docs, and past white papers to surface what really matters to your brand.
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This collaborative solution builds on frameworks honed at Intuit, PayPal, and The Conference Board—customized to your specific needs.
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WHY ITS DIFFERENT:​
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No Raw Data Needed: We work from your summarized research.
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AI + Human Judgment: Speed and accuracy from both sides.
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Built for Strategy: See what's changing, what's sticking, and what to do next.
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OUTPUT FORMATS:​
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Strategic summary decks.
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Leadership-ready white papers.
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Podcasts, videos or AI bots for internal teams.
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Let us help you transform your research archive into a strategic asset.​​​​​​​​​​​​​​​​
Optimize Your Advertising Copy
WRITE COPY THAT CONVERTS—NOT JUST FILLS SPACE
This isn’t a tool for Fortune 500 companies only. We designed this solution so that small and medium-sized businesses can compete like the big brands—without the big price tag.
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Our 7-step process combines behavioral science, creative expertise, and AI-enhanced diagnostics to turn “meh” messaging into magnetic, high-performing ad copy.
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Our Process:
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Review your current ad copy
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Score against Concept Writing Best Practices + Behavioral Economics
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Identify gaps and opportunities
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Generate 3 bold copy variations
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Re-score and compare performance potential
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Refine language for clarity and punch
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Select and launch your winning message
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WHY IT WORKS:
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Backed by 30+ years of advertising research expertise.
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Built-in AI to reduce guesswork and bias
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Optimized for emotional connection, not jut logic
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Ideal for high-growth businesses who need results now
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Let us show you how your next campaign can outperform your last - with insight-backed consumer-resonant copy that drives real engagement.​
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Because in the world of small and medium businesses, every message counts—and the right message can change everything.
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Ready to Compete Smarter?
You don’t need a massive team or endless budget to gain powerful insight and creative leverage. We’ve built solutions for businesses like yours—designed to scale your thinking, not your overhead.
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Let's start with a conversation.
Reach out to Preference Analytics and discover how Cortex+AI can sharpen your strategy, your message, and your results.
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Let’s make your next decision your smartest one yet.
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