Starter Insights

Free podcasts and tools for marketers, product managers, strategists, and researchers.
No sign-in required. Pick and choose what you need.
 

Predict what product features or messages high-growth customers value most and model how changes in features, pricing, or configuration impact decisions through choice analysis.​

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It's time to stop guessing and start truly understanding your customers... by doing it right, yourself!

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An overview of what's included in our in-depth podcast. 

Discover the next big consumer shifts—so you can anticipate market moves and plan for today.

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Pinpoint any audience - by population size, income, race/ethnicity, home values, or other growth trends - using street-level precision (we'll demo with the Hispanic market).

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If you sell to SMBs, you're not just offering a product — you're offering a promise of success. Our podcast reveals the emotional drivers behind their decisions, helping you connect, build trust, and stand out as a true partner.​

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Harness a proven, psychology‑driven framework—powered by AI and human expertise—to craft ads that captivate, persuade, and convert. Partner with Preference Analytics to test, refine, and deploy messaging that truly moves your audience