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Latino Link Ai

The Wisdom of 1,000 Minds

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​​Our Mission

​Deliver an interactive enriched knowledge system founded on practical and real-world applications for understanding and winning the U.S. Hispanic market.

​​​Latino Link, an Enriched Multifaceted Platform

​Today: An experience-based Gen-AI platform combined with a knowledge database founded on "go to market" strategies and tactics.

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Tomorrow: An enriched platform inclusive of models applying in-market insights for delivering and affirming the Latino experience.

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Future: User-customized platform providing strategic and tactical self-service models to gain timely and actionable insights on the Latino consumer. 

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What is Latino Link . . . The Consumer's Voice Amplified

  • Eighty-plus years of collective experience supporting businesses to achieve proven growth goals in the U.S. Hispanic market.

  • Efficient access that distills information from hundreds of diverse perspectives.

  • A comprehensive approach that harnesses proprietary data alongside external insights, ensuring informed decision-making for gaining a competitive edge in the U.S. Hispanic market.

  • Fueled by:

    • Knowledge of subject matter experts (SMEs).​

    • Decades of successful business practices and models in executing Hispanic marketing strategies.

  • Embraces innovation by amplifying the insights and wisdom of pioneers and current thought leaders.​

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​​​Latino Link, Near Term Benefits

  • For all users:

    • Unlocks the power of cultural understanding to boost engagement effectiveness.​

    • Provides users the Wisdom of 1,000 Minds on demand.

  • Business users:​

    • Making data-driven decisions with clarity on the differences that make a difference.​

    • Maximizing culturally relevant insights that address market variants.​

​​​Knowledge System - Centers of Expertise

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Knowledge System Platform

Latino Link leverages its centers of expertise to support individual and organizational development and strategy design for addressing business growth within the Hispanic market.

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  • Education: Curriculum and course planning for developing cultural fluency.

  • Information: Answer basic and strategic inquiries across the centers of expertise.

  • Conformation: Provide coaching and guidance for assessing and explaining Hispanic culture.

  • Formulation: Assists in designing inquiries on Hispanic culture.

  • Application: Provide experiential advice on how to apply cultural insight.

  • Adaptation: Assist in adapting approaches and materials for pursuing the Hispanic market.

  • Innovation: Advice on methods for reaching the Hispanic market.​

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Latino Link, In Action

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Preference Analytics conducted a demo of Latino Link.ai at the 28th Hispanic Marketing Conference held in St. Paul, Minnesota on May 16, 2024. Here is a condensed 7-minute version of Al Barraza's 45-minute presentation.

​Latino Link . . . Curated Knowledge, Sourced, No Hallucination​​

 

Latino Link is powered by a cutting-edge Retrieval Augmentation Retrieval (RAG) platform—engineered to deliver precise, real-world insights while minimizing AI hallucinations. Every piece of knowledge in Latino Link is meticulously sourced and curated by our expert team, ensuring that when you receive answers, you not only get the insight you need but can also trace it back to a trusted source. This commitment to transparency and accuracy sets Latino Link apart from the rest.

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We’re currently in an exclusive beta phase for the next 30-60 days, and the buzz is growing! We’ve already received interest from select users and businesses eager to unlock the full potential of Latino Link. Even better, we’re offering the opportunity to create custom versions, allowing you to integrate your proprietary knowledge, making Latino Link even more powerful and tailored to your business needs.

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Screenshots of Latino Link on our RAG platform:

Latino Link, Designed By:

Ray Celaya, Major, USA (Retired)

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  • Founder and President of Diverse Markets, LLC.​

  • Former Assistant Vice President, Multicultural Marketing, Allstate Insurance Company.

  • Former Supplier Diversity Officer for the Allstate Insurance Corporation.

  • Former President of the National Hispanic Corporate Council.

  • Co-Founder of the Corporate Executive Development Program at SMB, Dallas, Texas.

  • 24 years in the US Army with assignments in culturally diverse environments:

    • Southeast Asia​

    • Europe

    • Middle East

    • Latin America

Alvaro ("Al") Barraza​

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  • 40-plus years supporting Fortune 100 Companies in multicultural research and marketing.​

  • Former Director of Research at Allstate, Intuit, and PayPal.

  • Founder of Preference Analytics - selected recent clients include:

    • AAA​

    • Adobe

    • Cash App

    • Chicago Cubs

  • Centers of Expertise include:

    • Qualitative Insights (in-depth interviews, discussion boards, focus groups).​

    • Quantitative Insights (surveys and choice analysis)

    • Knowledge Management.

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  • Meridian Health

  • PayPal

  • TransUnion

  • Herff Jones

Next Step

Ready to take your engagement with the U.S. Latino market to the next level?
Jump in now and be part of the future of business intelligence.

Contact Preference Analytics, al@preferenceanalytics.com

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