The U.S. Latino / Hispanic Market

Dynamic, Diverse, With Significant Growth Potential

The US Latino GDP of $2.8T ranks 5th globally, surpassing Italy and England, with 63M educated consumers, larger than Texas and New York combined, projected to reach 74M by 2028. Latinos dominate younger generations, have a growing homeownership market, are tech-savvy with 47M using WhatsApp, and contribute $460B annually through entrepreneurship. They value community, prefer culturally tailored marketing, and influence each other’s buying decisions through strong family dynamics and social sharing.

Our Goal

Empower businesses and decision-makers with the precision of Hispanic market cultural insights, optimizing marketing strategies for maximum impact. Dedicated to helping brands deeply connect with their Latino audiences, enhancing ROI through meticulous measurement, and fostering cultural understanding within marketing.

Solutions

Latino Link: The Wisdom of 1000 Minds

Performance-based insights for winning the Latino market

Our mission is to deliver an interactive enriched knowledge system founded on practical and real-world applications for understanding and winning the US Hispanic market.

Our Latino Link Gen-Ai knowledge system platform supports business professionals - marketers, product managers, strategists, sales staff, human resources, etc. --- to support individual and organizational development and strategy design for addressing business growth within the Hispanic market:

Education: Curriculum and course planning for developing cultural fluency.
Information: Answer basic and strategic inquiries across seven centers of expertise.
Conformation: Provide coaching and guidance for assessing and explaining Hispanic culture.
Formulation: Assists in designing inquiries on Hispanic culture.
Application: Provide experiential advice on how to apply cultural insight.
Adaptation: Assist in adapting approaches and materials for pursuing the Hispanic market.
Innovation: Advice on methods for reaching the Hispanic market.

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Latino Belief Dynamics

LatinoReach: Maximizing Consumer Connections

Unlocking the Potential of U.S. Latino Consumers Through Database Tagging

Empower your business to connect with the U.S. Latino market through culturally attuned, data-driven strategies, driving growth and meaningful engagement.

Unlock the full potential of your database with LatinoReach, a powerful solution that identifies high-probability Hispanic individuals within your client data. Leveraging over 12,000 Hispanic surnames from the U.S. Census, this solution offers nearly 90% accuracy in tagging and segmenting Hispanic consumers for acquisition and engagement.

Key Benefits:

Cultural Relevance: Tailor marketing and support to resonate with Hispanic consumers.
Customer Acquisition: Attract new Hispanic customers with personalized outreach.
Engagement & Retention: Strengthen loyalty through in-culture support.
Sales Growth: Empower sales teams with targeted Hispanic leads.
Growth Tracking: Measure and compare Latino vs. non-Latino customer growth.

License our Hispanic surname database to power your sales, marketing, and retention initiatives. Licenses are available on a quarterly or annual basis for a fixed fee. Clients must agree to remove the database from their servers and computers upon expiration of the license.

Contact Preference Analytics for pricing: al@preferenceanalytics.com.

Latino Precision Targeting

Pinpoint and engage the fastest-growing California Hispanic communities with culturally relevant messages, boosting your marketing impact and ROI

Unlock the potential of California's growing Hispanic communities with our California Zip+4 Database, designed to help businesses engage with precision. Preference Analytics empowers you to target key Hispanic/Latino areas with culturally relevant messages that resonate and drive higher ROI.

What it Offers:

Precise Targeting: Pinpoint growing Hispanic communities using Zip+4 data and tailor your marketing to local cultural traits.
Culturally Relevant Campaigns: Deliver personalized marketing that speaks to language and traditions, boosting engagement and conversion.
Competitive Advantage: Gain an edge by targeting Latino-dominated micro-markets and leveraging cultural insights to shape consumer behavior.
Growth Tracking: Identify emerging, growing, and dominant Hispanic regions to refine your outreach and increase effectiveness.

Maximize your impact with accurate, data-driven marketing strategies that reach the right audience and outperform competitors. Contact us today to learn how our Zip+4 Database can transform your marketing efforts. This solution can also be seamlessly integrated with our LatinoReach database enrichment service, amplifying your ability to connect with high-probability Hispanic consumers nationwide.

Licenses for one or both solutions are available on a quarterly or annual basis for a fixed fee. Contact al@preferenceanalytics.com for pricing details and to discuss how we can help your business grow.

Latino Belief Dynamics

Multicultural Market Research

HOW CAN WE BETTER UNDERSTAND MULTICULTURAL MARKETS?

Preference Analytics can help you identify the distinctive needs and values of your multicultural consumers and clearly articulate the benefits of what you offer to them. We do it by developing a set of actionable insights to draw from to reveal and quantify truths about your multicultural consumer.

We've developed an objective measurement program that enables you to adjust strategies and tactics and measure your progress to regularly report success to your internal stakeholders.

Find out how we helped Allstate Insurance increase revenue and become a leading insurance carrier in the US Hispanic market and expanded their multicultural initiative into African-American and Asian-American markets.

We’ve also delivered insights to companies like The Coca-Cola Company, Travelers, Herff Jones, TIAA, the Alzheimer’s Association, and more that allows them to successfully target multicultural markets.

Preference Analytics partners with leading multicultural practitioners, to align your brand values and attributes with the values and attributes of your targeted audiences. We develop integrated strategies for multicultural markets, assist in building business cases, design strategic frameworks, and structure pilot programs.

Multicultural Anchor